## Branding, Customization, and Compliance: Options by Package As a newly hired sales, support, or customer success professional at Review Pulse 360° or a partner agency, it is essential to understand the platform’s branding, customization, and compliance capabilities. These features are not only key differentiators in competitive sales conversations but also critical for ensuring client satisfaction and regulatory adherence. This section provides an advanced, package-by-package breakdown of what is possible, how it supports client objectives, and how to position these options effectively. --- ### 1. Branding & Customization Capabilities by Package | Package | Branding & Customization Features | Compliance Considerations | |--------------|--------------------------------------------------------------------------------------------------|------------------------------------------| | Essentials | - Basic logo and color selection
- "Powered by Review Pulse" branding always visible
- 1 basic widget (list style)
- No custom CSS or domain
- No white-labeling | - Fully compliant with all major review platforms
- No review gating or incentivization | | Pro | - Custom color palette
- 3 widget styles (list, carousel, badge) with limited customization
- "Powered by" branding remains
- No custom domain or advanced CSS | - Negative review prevention enabled
- Adheres to Google/Yelp/Facebook guidelines | | Business | - Custom email domain
- 6 widget types with advanced customization (including custom CSS)
- Option to hide "Powered by" branding
- Multi-location branding consistency
- Video review requests with branded templates | - Advanced negative review prevention
- Sentiment analysis for compliance monitoring | | Enterprise | - Complete white-labeling (platform, widgets, emails, SMS)
- Custom domains for all communications
- Unlimited widget types with full CSS control
- Custom AI prompts for brand voice
- API/webhook for custom integrations
- Custom SMS provider integration | - Enterprise-grade compliance controls
- Language detection for global compliance
- Dedicated compliance support | --- #### Essentials: Entry-Level Branding - **Target:** Solopreneurs, micro-businesses, and clients with minimal technical needs. - **Capabilities:** Clients can upload a logo and select basic colors, but all widgets and emails display “Powered by Review Pulse 360°.” No removal or customization of this branding is permitted. Only a single, list-style widget is available, with no CSS or domain customization. - **Positioning Tip:** Emphasize simplicity and compliance—ideal for clients who need a quick, risk-free start and are not concerned with deep brand integration. #### Pro: Enhanced Visual Identity - **Target:** Single-location SMBs seeking a more professional appearance. - **Capabilities:** Expanded widget options (list, carousel, badge) and custom color schemes allow for a more tailored look. However, “Powered by” branding remains mandatory, and there is no support for custom domains or advanced CSS. - **Positioning Tip:** Highlight the ability to match brand colors and present a more polished image, while maintaining full compliance and ease of use. #### Business: Advanced Customization & Brand Control - **Target:** Multi-location businesses, regional chains, and organizations with marketing teams. - **Capabilities:** Custom email domains enable branded communications. Six widget types are available, all supporting advanced customization via CSS. The “Powered by” branding can be hidden, supporting a more seamless brand experience. Multi-location management ensures consistent branding across all sites. Video review requests and branded templates further enhance brand presence. - **Positioning Tip:** Stress the value of brand consistency, professional-grade customization, and the ability to deliver a fully branded customer journey—critical for businesses scaling their reputation management. #### Enterprise: Full White-Label & API-Driven Customization - **Target:** Franchises, large enterprises, and clients with complex integration or compliance needs. - **Capabilities:** Complete white-labeling removes all Review Pulse branding from the platform, widgets, and communications. Custom domains, unlimited widget types, and full CSS control provide total brand immersion. API and webhook access enable integration with existing systems, and custom SMS/email providers ensure all customer touchpoints reflect the client’s brand. Custom AI prompts allow for nuanced, brand-specific review responses. - **Positioning Tip:** Present this as the gold standard for organizations requiring total brand control, regulatory compliance, and seamless integration with enterprise systems. Emphasize the competitive advantage of a fully white-labeled, scalable solution. --- ### 2. Compliance: Safeguarding Client Reputation **Key Principles Across All Packages:** - **No Review Gating:** All customers are invited to leave feedback; negative review prevention is implemented via private feedback channels, not by blocking reviews. - **No Incentivization:** The platform never offers rewards or incentives for reviews, ensuring compliance with Google, Yelp, and other major platforms. - **Transparent Branding:** Where “Powered by” branding is present, it is clear and compliant; where it is removed (Business/

Company mission and vision